School of

Business Studies

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NICE School of Business Studies

The University NICE School of Business Studies enjoys the academic legacy of NICE Management College, which was established in 1995, and together with autonomy in curriculum-designing and flexibility for foreign collaboration, through academic exchange, credit-transfer mechanism, and increased institution-industry interface, and that makes it as one of the oldest established business schools in North India. During this period, 30 MBA batches and 29 BBA batches have successfully graduated. Its excellent reputation attracts students from all over the country. When one chooses to study or work with us in the School of Business Studies, one joins a community with excellent reputation for quality teaching and research with a commitment to continuing quality improvement.

Sensing the ever-growing need for competent and highly trained professionals endowed with rich business acumen, skills and aptitude to operate in the highly complex and fast-changing economic and industrial environment, the NICE School of Business Studies model is based on innovation, enterprise and re-engineering of the contemporary business education in India. Our curriculum is designed with extensive industry consultation and academic experts’ advice drawn from premier management institutes in India, UK, Australia and the US. The emphasis of curriculum rests on the premise of grooming leaders with thought, vision and knowledge. Special focus in placed on developing competent communicators through courses of business communication as a core component in the study period.

The School’s ability to attract students from all over the country is a testament to its reputation and the quality of teaching and research it offers. This diverse student body can provide a rich learning environment, fostering cross-cultural understanding and collaboration. It is a center of excellence for value-based Management education and research. The faculty of NICE-SBS has a varied experience in industry and academics and is further supported by experts and visiting faculty. NICE-SBS stands for going beyond the established standards and nurtures managers into having global vision and insight in their chosen fields. They are globally employable in emerging areas.

The emphasis on new-age teaching pedagogies indicates that NICE-SBS stays abreast of the latest advancements in education. Faculty members likely employ a range of techniques, such as case studies, experiential learning, group projects, and interactive discussions, to foster active participation and critical thinking among students. This dynamic and engaging learning environment enables students to develop a deeper understanding of the subject matter and enhances their ability to apply theoretical concepts to real-world scenarios.

NICE-SBS is committed to delivering a high-quality education that prepares students to excel in the field of management. By focusing on research, encouraging innovative teaching methods, and emphasizing problem-solving skills, the programs offered at NICE-SBS provide students with a strong foundation and the necessary competencies to thrive in the business world.

The NICE School of Business Studies (SBS) of Shobhit University has excellent infrastructure, state-of-art facilities, and brilliant result record and unenviable job placement opportunities. SBS has established itself as a premier and multi-disciplinary management and research institute in India. We welcome you to join our highly ranked BBA, B.Com, MBA course with a Global Outlook. Get empowered to be one among able managing partner of global economy.


NICE School of Business aims to become a Centre of Excellence through research and continuous innovation to nurture global managers, leaders and entrepreneurs for sustainable development by synthesizing Indian ethics with modern technology.


The Mission of NICE School of Business Studies is:

  • To nurture global talent and develop Industry ready professionals and socially responsible leaders / to face the challenges of fast changing business environment.
  • To achieve academic excellence in research, consulting, training and teaching by adopting best practices and cutting edge technologies.
  • To promote continuous innovation and entrepreneurship.
  • To encourage collaborations, cooperation and partnerships with all stake holders to meet sustainable development goals.

Research Journal of Business Studies

NICE Journal of Business is a half-yearly peer-reviewed journal, earlier published by NICE Management College, Meerut, and now brought out by the School of Business Studies, Shobhit Deemed University, Meerut. It provides a platform to research scholars, practising managers, and academicians in business management, commerce, economics, and allied fields, to present their research findings and share their views and experiences.

The Journal aims at disseminating research output and providing information about recent developments in the relevant fields, by way of research articles, book reviews, Ph.D. thesis abstracts, case studies, and bibliographies, on topics related to business and allied areas. It is listed in Cabell's Management Directory (USA), and is included in EBSCO's Database and in Ulrich's Directory of Periodicals.

Original contributions received for publication in the Journal are subjected to a blind review, by experts in the relevant field.

Shobhit University holds the copyright of the articles and other material published in the NICE Journal of Business. No part of the journal may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopying, recording, or by information storage or retrieval system, without the prior permission of the Editor/ Publisher.

There is no submission or processing fee from the authors/contributors.

Policy on Complaints about its content: Any complaint regarding the violation of copyright, plagiarism, misinformation, error, or inaccuracy, in any article, or other contents will receive prompt attention of the Editor of the Journal. It will be our endeavour to resolve such a complaint expeditiously. Readers are welcome to send their comments on any article or other piece published in the Journal.

Academic Resources

  • Library & Learning Centre: Library is the nerve center of learning resources of any institution and it supports teaching, learning, research, academic and development programs. The Central library of the University is well stocked with wide range of books in all core, functional and applied areas of study. Leading journals both National and International, Newspapers, Current magazines etc. are subscribed regularly for a quick dissemination of information to students. Library is connected to other national libraries through e-Library facilities and connected to International Library Network. The database of the virtual -Library is repository of approximately 4,50,000 e-Books on engineering, management and pharmaceutical sciences. This unique facility is being used by the student community & faculty, others associated with the University.
  • Computing Services: Shobhit Deemed University is the first University in the region to join the National Knowledge Network (NKN) and centrally sponsored scheme called “National Mission on Education through Information & Communication Technology” under the Ministry of Human Resource Development. This joint venture of Shobhit Deemed University has put it at the forefront of the Information and Communication Technology revolution. The computer centers/labs are artistically and ergonomically designed, where students get an opportunity to develop their skills in tune with the global needs and international standards.
  • Laboratories & Research Facilities: The laboratories meant for research, academic programs and thrust areas are equipped with modern, sophisticated instruments, research tools, workstations, computers, software and systems.
  • Lecture Halls: The University has acoustically designed Lecture Halls equipped with modern teaching aids like Overhead Projectors, Multimedia Projectors etc. for effective teaching-learning process. In addition, acoustically designed auditorium & Lecture Halls with LCD projector facility are also available in the campus.

Course Offered

For the current academic year, we are offering the following programs:

Excellent Campus Placements
Excellent Campus Placements

Business Studies School has established an unassailable reputation for strong on-campus recruitment on the sheer virtue of its intensive focus on making all graduates “industry ready”.

Excellent Campus Placements

Our National Rankings
Our National Rankings
  • School of Business Studies (erstwhile NICE Management College) for being ranked in "TOP 10 B'SCHOOLS" amongst Private Universities in India.
  • Best B-Schools Top 40 North Zone - Ranked 40
  • Best B-Schools All India - Ranked 126
  • Best B-Schools Private Uttar Pradesh - Ranked 15
  • Best B-Schools Private All India - Ranked 89
  • Best B-Schools Delhi NCR - Ranked 19
  • Best B-Schools Outstanding Excellence - Ranked 15
Strong Industry Collaborations
Strong Industry Collaborations

At Business Studies School, we take the teaching out of the classroom and place it in the real business world to create tangible and meaningful learning outcomes. The industry works closely with us to design the most relevant and updated course curricula. Further, the best of the corporate world has joined hands with us to co-create a curriculum that would seamlessly transition our graduates into professionals with rewarding careers, with our industry partners.

Be it Healthcare, Human Resource Management, Financial Markets or Supply Chain Management, be assured to hit the road running with the top National, and International companies.