The MBA in Marketing and E-Commerce is a two-year, full-time program designed to prepare future marketing leaders for the digital economy. The program combines marketing strategy, digital technologies, consumer insights, and e-commerce management to help students build expertise in driving brand growth, customer engagement, and business performance in an increasingly connected marketplace. Students gain practical exposure through live marketing projects, digital campaign simulations, industry interactions, case studies, leadership mentoring, and experiential learning opportunities aligned with evolving digital business trends.

As businesses increasingly adopt digital-first strategies, organizations seek professionals who can leverage digital platforms, consumer insights, and emerging technologies to drive growth, strengthen brand presence, and deliver exceptional customer experiences. The rapid expansion of e-commerce and digital channels has created significant demand for professionals skilled in digital marketing and online business management.

This MBA in Marketing & E-Commerce in Delhi NCR & UP provides in-depth knowledge of digital marketing strategy, consumer behavior, brand management, performance marketing, marketing analytics, AI-driven marketing insights, omnichannel retailing, e-commerce operations, customer experience management, and growth-focused business strategies. Students develop the analytical and strategic skills required to succeed in today's rapidly evolving digital marketplace.

Career opportunities after graduation include:

• Digital Marketing Manager
• E-Commerce Manager
• Growth Marketing Analyst
• Brand Strategist
• Performance Marketing Manager
• Marketing Analytics Specialist
• Customer Experience Manager
• Digital Commerce Consultant
• SEO & Content Strategy Manager
• Product Marketing Manager

The program encourages innovation, entrepreneurial thinking, strategic decision-making, and leadership development to prepare students for dynamic careers in marketing, digital business, and e-commerce management.

AICTE-Approved & Industry-Aligned Curriculum

• Industry-oriented curriculum designed to build expertise in digital marketing, e-commerce management, consumer analytics, brand strategy, performance marketing, and emerging digital business trends.

Experienced Faculty

• Learn from experienced academicians and marketing professionals who bring practical insights into digital branding, consumer behavior, marketing analytics, and e-commerce strategy.

Top-Notch Infrastructure

• Smart classrooms, digital learning resources, marketing simulation tools, innovation labs, and advanced academic facilities that support experiential and industry-focused learning.

Strong Placement Record

• Dedicated placement assistance, internship opportunities, industry exposure, and access to recruiters across e-commerce, retail, digital marketing agencies, technology firms, consulting companies, and consumer brands.

Vibrant Student Life

• A vibrant campus ecosystem that encourages creativity, leadership, collaboration, and entrepreneurial thinking through student clubs, innovation initiatives, industry events, and co-curricular activities.

Shobhit Edge

Shobhit Edge offers a comprehensive array of initiatives designed to empower students and foster their entrepreneurial spirit, innovation, and readiness for the corporate world:

• Entrepreneurship Cell: Shobhit University's Entrepreneurship Cell is dedicated to nurturing entrepreneurs and fostering innovation among students.

• Finishing School: Our Finishing School program ensures students are fully prepared for the corporate world through training by industry experts and professional trainers.

• Student Clubs and Societies: Students have the opportunity to join over 50 clubs and societies, enhancing their extracurricular experiences and personal development.

• Value Added Courses: Students can benefit from free courses conducted by industry experts, providing them with additional skills and insights to excel in their chosen fields.

• NCC Battalion: Shobhit University hosts the 70 UP NCC BTN Meerut, offering students opportunities for leadership development and national service.

• Industry-Aligned Curriculum: Our curriculum is developed in collaboration with leading professionals and academic bodies, ensuring students are equipped with the skills and knowledge demanded by industry standards.

• Essential Skills Development: We focus on cultivating essential skills such as critical thinking, analytical abilities, effective communication, and research proficiency, essential for success in today's dynamic business environment.

• Financial and Business Acumen: Students gain proficiency in interpreting and implementing financial and business data, preparing them for the complexities of the modern business landscape.

Eligibility

• Students who've completed a Bachelor's degree or its equivalent in any discipline from a recognised university with at least 50% aggregate marks are eligible.

• The admission shall be granted based on a valid score in SUNET / CUET (PG) / CAT / GMAT / MAT / XAT . High academic merit can also be considered for admission to the program.

Download Syllabus 2026