MBA in Marketing Management

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MBA in Marketing (2 Year)

At Shobhit University School Business Studies, we continue to reimagine Marketing by closely following the evolving marketing strategies and incorporating the latest global trends in our business curriculum, coupled with a strong industry participation to stay ahead of the curve.

Program Overview

MBA Marketing at School Business Studies provides a strong foundation in core business disciplines such as Advertising, Branding, Market Research, and Online Marketing to help future marketers study consumer behaviour and create marketing plans for products or services that will resonate with consumers. Our faculties bring an in-depth experience, academically as well as professionally, to keep you abreast with the most relevant business strategies. Core management subjects are covered in the first four terms, followed by special emphasis on Marketing Management and a three-month mandatory Industry Internship.

Maximum Industry Interaction

Shobhit University provides an excellent industry interaction to its students. Students have opportunities to talk and interact with people from top industries of country.

Highly Qualified and Experienced Faculty

Faculty is our core strength, comprising distinguished academicians from the best institutions and leading professionals from the corporate world with rich industry experience.

Laser Focus on Marketing

A strong focus on Marketing can help provide critical inputs for decision-making in strategic areas. Marketing courses prepare students for future management careers, including brand & marketing management, consulting, and entrepreneurship. Marketing’s important role in strategic decision making also makes these courses a good choice for those with interest in Finance, Strategic Management, Entrepreneurial Management, or Operations Management.

Other Focus Areas

MBA in Marketing will broadly teach you Distribution Management, Marketing Research, Executive and Leadership Management Skills, Market Strategies, Product Management, and Marketing Analytics. Further, you will also be able to utilize tools of Marketing research, pricing, product and sales promotion to ensure the everyday success of the company. Some major focus areas include:

Eligibility Criteria

A Bachelor's degree or equivalent with a minimum of 50% aggregate marks in any discipline under 10+2+3 system from a recognized University. Candidates appearing in the final year of their bachelor's degree are also eligible, provided they furnish the proof of having met the minimum eligibility criteria by September 30, 2020.

The candidate must clear any of the university approved eligibility test such as CAT / XAT / MAT / SUNET'2020. A cut off rank for all the above exams will be decided by the Admission Committee.

Admission Procedure

Short listed applicants will be invited for a Personal Interview. Overall objective is to identify and assess candidate's communication ability, in addition to his/her overall knowledge base.

Fee Structure

Shobhit University, Meerut

Tuition Fees:80,000/- (p.a.)

University Charges:40,000/- (p.a.)

Refundable Security:10,000/-

Shobhit University, Gangoh

Tuition Fees:50,000/- (p.a.)

University Charges:30,000/- (p.a.)

Refundable Security:5,000/-

Shobhit University, Meerut

Tuition Fees: USD 5000 (p.a.)

University Charges: USD 1000 (p.a.)

Course Syllabus

Career Opportunitie you can choose after the course

MBA Marketing has become one of the most desired degrees by both students and employers, with an increasing demand in the industry, across all segments, namely, FMCG, Supply Chain & Logistics, Telecom, Banking, Retail etc. Shobhit University graduates get the best of opportunities for internship and campus recruitment in blue chip companies and multinationals such as Dabur, Reckit & Benckisser, ITC, Nestle, Onicra, Colgate Palmolive, Axis Bank, Videocon, among others.

  • Legal Advisor
  • Notary
  • Oath Commissioner
  • Company Secretary
  • Advocate
  • Solicitor