MBA in Marketing (2 Years)
Marketing Management is one of the most opted specialization in MBA. Every organization whether profit making or non-profit making has to market itself in order to survive. From largest corporate to MSME every organization need marketing personnel to market their product.
Program Overview
Shobhit University provide the opportunity to its students of MBA-Marketing Management to learn professional skills through world class Outcome based Curriculum, Simulation Software, Business Analytics Software, Open Electives, Live projects, Entrepreneurship training at University TBI (Sponsored by Ministry of MSME), compulsory minor industry based projects and two Industry Internship as a part of curriculum.
The student at the university is groomed academically by best available faculty, having vast experience in the field of Industry and academia. On completion of MBA in Marketing Management the students of Shobhit University are hired by the prominent Companies broadly on the positions given below:
- Brand Manager.
- Account Manager.
- Research Manager.
- Sales Manager.
- Business Development Manager.
- Marketing Analytics.
- Monetisation Manager.
- SEO Manager.
Besides other co-curricular activities the University Training and Development Cell (UTDC) gets associated with every student and assess their training needs individually. UTDC ensures the holistic development of the students by the completion of course, so as to make industry ready.
Eligibility Criteria
A Bachelor's degree or equivalent with a minimum of 50% aggregate marks in any discipline under 10+2+3 system from a recognized University. Candidates appearing in the final year of their bachelor's degree are also eligible, provided they furnish the proof of having met the minimum eligibility criteria by September 30, 2020.
The candidate must clear any of the university approved eligibility test such as CAT / XAT / MAT / SUNET'2020. A cut off rank for all the above exams will be decided by the Admission Committee.
Admission Procedure
Short listed applicants will be invited for a Personal Interview. Overall objective is to identify and assess candidate's communication ability, in addition to his/her overall knowledge base.
Fee Structure
Course Syllabus
S.No. |
Course Title |
Course Code |
---|---|---|
1. |
Management Principles and Practice |
BSN611 |
2. |
Managerial Economics |
BSN612 |
3. |
Financial Accounting and Analysis |
BSN613 |
4. |
Statistics for Management |
BSN614 |
5. |
Legal Aspects of Business |
BSN615 |
6. |
Business Environment |
BSN616 |
7. |
Business Communication |
BSN617 |
8. |
Computer Applications in Management |
BSN618 |
S.No. |
Course Title |
Course Code |
---|---|---|
1. |
Organizational Behaviour |
BSN621 |
2. |
Management Accounting |
BSN622 |
3. |
Operations Research |
BSN623 |
4. |
Marketing Management |
BSN624 |
5. |
Financial Management |
BSN625 |
6. |
Human Resource Management |
BSN626 |
7. |
Production and Operations Management |
BSN627 |
8. |
Management Information System |
BSN628 |
S.No. |
Course Title |
Course Code |
---|---|---|
1. |
Strategic Management |
BSN631 |
2. |
International Business |
BSN632 |
3. |
Research Methodology |
BSN633 |
4. |
Supply Chain Management |
BS634 |
5. |
Elective I |
BSN6H1/M1/F1/OM1/IB1 |
6. |
Elective II |
BSN6H2/M2/F2/OM2/IB2 |
7. |
Elective III |
BSN6H3/M3/F3/OM3/IB3 |
8. |
Summer Training Report and Viva Voce |
BSN635 |
S.No. |
Course Title |
Course Code |
---|---|---|
1. |
Entrepreneurship Development |
BSN641 |
2. |
Corporate Social Responsibility and Corporate Governance |
BSN642 |
3. |
E-Business |
BSN643 |
4. |
Elective IV |
BSN6H4/M4/F4/OM4/IB4 |
5. |
Elective V |
BSN6H5/M5/F5/OM5/IB5 |
6. |
Elective Open Specialization |
BSN6H6/H7, BS6M6/M7, BS6F6/F7, BSN6OM6/OM7, BS6IB6/IB7 |
7. |
Research Project Report and Viva |
BSN644 |
8. |
Comprehensive Viva |
BSN645 |
Career Opportunitie you can choose after the course
MBA Marketing has become one of the most desired degrees by both students and employers, with an increasing demand in the industry, across all segments, namely, FMCG, Supply Chain & Logistics, Telecom, Banking, Retail etc. Shobhit University graduates get the best of opportunities for internship and campus recruitment in blue chip companies and multinationals such as Dabur, Reckit & Benckisser, ITC, Nestle, Onicra, Colgate Palmolive, Axis Bank, Videocon, among others.
- Brand Manager.
- Account Manager.
- Research Manager.
- Business Development Manager.
- Marketing Analytics.
- Monetisation Manager.