NICE Journal of Business
A Peer-reviewed Journal
(ISSN: 0973-449X)

NICE Journal of Business

NICE Journal of Business is a half-yearly journal, earlier published by NICE Management College, Meerut, and now brought out by the School of Business Studies, Shobhit University, Meerut. It provides a platform to research scholars, practising managers, and academicians in business management, commerce, economics, and allied fields, to present their research findings and share their views and experiences.

The Journal aims at disseminating research output and providing information about recent developments in the relevant fields, by way of research articles, book reviews, Ph.D. thesis abstracts, case studies, and bibliographies, on topics related to business and allied areas. It is listed in Cabell's Management Directory (USA), and is included in EBSCO's Database and in Ulrich's Directory of Periodicals.

Original contributions received for publication in the Journal are subjected to a blind review, by experts in the relevant field.

Shobhit University holds the copyright of the articles and other material published in the NICE Journal of Business. No part of the journal may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopying, recording, or by information storage or retrieval system, without the prior permission of the Editor/ Publisher.

There is no submission or processing fee from the authors/contributors.

Policy on Complaints about its content: Any complaint regarding the violation of copyright, plagiarism, misinformation, error, or inaccuracy, in any article, or other contents will receive prompt attention of the Editor of the Journal. It will be our endeavour to resolve such a complaint expeditiously. Readers are welcome to send their comments on any article or other piece published in the Journal.


© Open Access. All the articles are licensed under the Creative Commons Attribution 4.0 International License ( which permits unrestricted use, sharing, adaptation, distribution and reproduction in any medium or format, for any purpose non-commercially. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.