NICE Journal of Business
A Peer-reviewed Journal
(ISSN: 0973-449X)

About Shobhit Meerut

Shobhit Institute of Engineering and Technology, notified by the Government of India as a Deemed-to-be University, under Section 3 of the University Grants Commission Act, 1956, was envisaged and inspired by Babu Vijendra Kumar ji, an eminent agriculturist and social worker from Gangoh (Saharanpur) of U.P. It is a NAAC-accredited with ‘A’ Grade (Deemed-to-be University) that seeks to attain high-quality teaching, applied research, and human values. The University seeks to go beyond the established standards for nurturing technocrats and prospective managers who have a global vision and insight in their chosen field.

School of Business Studies

School of Business Studies (SBS) is an integral part of Shobhit Deemed University, Meerut. It has inherited the academic legacy of the NICE Management College (established in 1995), and together with autonomy in curriculum-designing and flexibility for foreign collaboration, through academic exchange, credit-transfer mechanism, and increased institution-industry interface. It offers MBA programme with several specialisations, including marketing, finance, human resource management, and production and operations management. It also offers M.Phil. and Ph.D. programmes in management.