A Professional Certificate Course

on

“Digital Marketing”

The University School of Business Studies enjoys 25 years of academic legacy of NICE Management College, making it one of the oldest business schools in North India. Its excellent academic reputation, corporate relations, and global alumni network attract students from all over the country and abroad. The MBA program is approved by AICTE.

Duration of the course :

15 Days

Who can join :

Students of all streams / Working Professional / Marketing Executives

Mode of Delivery :

Online

Course Starting from :

June 15, 2020

Course Completion Date :

June 30, 2020

Time :

4:00 PM - 5:00 PM

Instructor :

Prof. (Dr.) Vishal Bishnoi

Important Note:

Free Registration | Proposed Fee Rs.1000/- (Students of SU may be exempted from fees)
All Participants shall be awarded with E-Certificates on successful completion. | Daily Attendance shall be marked | There shall be an online MCQ based examination after completion of the course

Bank Detail:

Details for Electronic Fund Transfer from Indian Delegates:

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Bank Name: Union Bank of India
Branch address: Shastri Nagar, Meerut
Account Name: Shobhit Institute of Engineering & Technology
(Shobhit University)
Account Number: 496604010029158
IFSC Code: UBIN0549665

Paytm Detail:

Details for Electronic Fund Transfer from Indian Delegates:

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Name: Deepak Kumar Goyal
Mobile: 9927818020

Objective of the Course

  • To define and explore the role and importance of digital marketing in today’s rapidly changing business environment.
  • To describe how digital marketing can be used to increase sales and grow business.
  • To appraise the value of integrated marketing campaigns across SEO, Paid Search, Social, Mobile, Email, Display Media, Marketing Analytics.
  • To demonstrate practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs

Learning Outcome

After completion of the course the students shall be able to :

  • Understand the impact of technology on the traditional marketing mix.
  • Describe the key elements of a digital marketing strategy
  • Appraise the effectiveness of a digital marketing campaign
  • Recognize Key Performance Indicators of any digital marketing program
  • Improve Return on Investment for any digital marketing program
  • Initiate a new, or evolve an existing, career path in Digital Marketing.

Course Plan

Day

 Topics Covered

1

Overview and Introduction to Digital Marketing, 4 Ps in Web Marketing

2

Digital Marketing Strategy, Fundamental Digital Marketing Strategies: SEO, SEM, Content Marketing etc.

3

User Behaviour & Navigation, User Experience, Developing a Digital Plan

Day

 Topics Covered

4

Fundamentals of Search Engine Optimization (SEO)

5

Understanding of Keyword Search, Working of Google, Determining SEO Ranking

6

Website Auditing

Day

 Topics Covered

7

Introduction to Website Analytics

8

Understanding of Key Performance Indicators

9

Introduction to Google Analytics

Day

 Topics Covered

10

Search Engine Marketing: PPC, CPC, SERP, CTR, Impressions, etc

11

Understanding Content Marketing: Infographics, Websites, Podcasts, Youtube, Blogs

12

Fundamentals of Social Media Marketing, Business Applications of Social Media

Day

 Topics Covered

13

Understanding Press Release, Reputation Management, Creating Buzz.

14

Blogging for Brand Promotion

15

Selecting the Digital Marketing Channel

Resource Person

award1

Prof. (Dr) Vishal Bishnoi

Dean-School of Business Studies,
Shobhit Institute of Engineering & Technology
(Deemed to be University) Meerut

Dr. Vishal has got 22+ years of working experience in academics with expertise in Marketing and IT. His credentials include Ph.D (Business Studies), Post Graduation in Business Management, Master in Economics, Master in Computer applications and Honors in System Management. He also holds Certificates in GIS and Remote Sensing (RRSSC, ISRO, Govt. of India), Internet Marketing Fundamentals, E-Commerce, and Digital Marketing.

Dr. Bishnoi has conducted several MDPs and training programmes for Corporate, Indian and Foreign Delegate, Army Personnel, and Government organization in the area of Management & IT.

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