Shobhit Institute of Engineering & Technology, (popularly known as Shobhit Deemed University), is a NAAC Accredited, deemed to-be university established u/s 3 of UGC Act 1956. We are a research-based, industry oriented and highly ranked multidisciplinary University. Our academic programs are duly approved by UGC, and relevant statutory councils, i.e. AICTE, BCI and NCTE etc. Our strong Alumni Network, of more than 50000 graduates, extends throughout the world serving a wide spectrum of industries globally.
Program Overview:
A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.
What is the purpose of a blog?
The purpose of a blog may be personal or business. As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is an effective lead generation tool. Add a great call to action (CTA) to your content, and it will convert your website traffic into high-quality leads. A blog also allows you to showcase your niche authority and build a brand.
When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence online and niche authority at the same time.
Let’s take a look at the top 6 reasons why everyone who strives to earn a living online, should have a blog:
- Blogging is an ideal way to get free traffic from Google and the other search engines.
- Blogging can be used to market almost anything at all from affiliate products, to ecommerce, to Amazon listings, and more.
- User-friendly technology available today makes blogging simple, even for non-techies!
- We can use blogging to turn our interests into profit. Almost any subject can be monetized.
- It’s virtually free! You can build and run a successful blog on less than $10 per month.
- A blog is an asset and can be sold on in the future.
Imagine that your work is also something you really enjoy doing. Most people only ever dream about earning a living from doing something they love. Some are using blogging to realize that dream, so why not you?
Aside from the potential of earning an ongoing income, a blog is actually an asset. Blogs can sell for 4, 5, even 6 figures.