Retail Management: Merchandising & Customer Relationship

Greetings from the NICE School of Business Studies, Shobhit Deemed University, Meerut

Shobhit Institute of Engineering & Technology, (popularly known as Shobhit Deemed University), is a NAAC Accredited, deemed to-be university established u/s 3 of UGC Act 1956. We are a research-based, industry oriented and highly ranked multidisciplinary University. Our academic programs are duly approved by UGC, and relevant statutory councils, i.e. AICTE, BCI and NCTE etc. Our strong Alumni Network, of more than 50000 graduates, extends throughout the world serving a wide spectrum of industries globally.

NICE School of Business Studies, Shobhit Deemed University, Meerut offers Online Micro-Certification Course on Retail Management: Merchandising & Customer Relationship from 05th July, 2021 to 09th July, 2021.

Duration of the course:

5 Days

Who can join :

Undergraduates, Postgraduates, Sales Professionals, Academicians, Research Scholars, Industry Professionals.

Mode of Delivery :


Course Starting from :

July 05, 2021

Course Completion Date :

July 09, 2021

Time :

04:00 PM - 05:00 PM (Daily)

Instructor :

Dr. Preeti Garg

Important Note:

Free Registration | Participation Contribution: Rs.1000/- only
All Participants shall be awarded with E-Certificates on successful completion of the course.

Bank Detail:

Details for Electronic Fund Transfer from Indian Delegates:


Bank Name: Union Bank of India
Branch address: Shastri Nagar, Meerut
Account Name: Shobhit Institute of Engineering & Technology
(Shobhit University)
Account Number: 496604010029158
IFSC Code: UBIN0549665

Paytm Detail:

Details for Electronic Fund Transfer from Indian Delegates:


Name: Deepak Kumar Goyal
Mobile: 9927818020

About the Course:

Retail Management is one of the most important and dynamic sectors in contemporary industrial nations. The course provides an overview of retailing from a marketing and managerial perspective and examines the development, characteristics, and frontiers of the retail industry from a local and global perspective. This course provides the learners with a comprehensive view of retailing, an analysis of the retail environment and exposure to issues and developments in the industry. Retailing is changing today, and the successful business will know how to identify, adapt, and plan with these changes.

Objective of the Course

In this course, the students will be introduced to the fundamental concepts of Retail Management and the career opportunities available in this field. This course provides an insight to the students regarding various issues associated with store operation, visual merchandising, merchandising, retail sales and Store Location and its layout.

Courses Outcome:

At the end of the course the learners will be able to:

  • Evaluate current retailing trends based on consumer, legal and competitive environments.
  • Identify various retail opportunities and evaluate the strategies associated with each type of opportunity.
  • Comprehend retailing’s role in society and, conversely, society’s impact on retailing.
  • Identify retailing fits within the broader disciplines of business and marketing.
  • Recognize and understand the operations-oriented policies, methods, and procedures used by successful retailers in today’s global economy.
  • Understand the responsibilities of retail personnel in the numerous career positions available in the retail field.

Course Content


Topics Covered


Evolution of Retailing


Retail Models


The art & skills of selling


7P’s of Retail Mix


Retail Marketing Process


Topics Covered


Current Retail Trends


Formats of Retail


Global Retail Market Challenges & Opportunities


Changing Indian Retail Land scape in the new norm


Topics Covered


Retail Environment




Crafting & Executing Marketing Strategies in Retail


Need of SFA and RFID application in Retail


Topics Covered


Market Analysis & Site Analysis


Store Layout of Big Players


Customers Relationship Management: Changing face of Relationship-Marketing


Right Way to Manage Customer Churn for Maximum Profit


How companies can Make Up with Very Unhappy Customers

Resource Person


Dr. Preeti Garg

Assistant Professor-NICE School of Business Studies,
Shobhit Institute of Engineering & Technology
(A NAAC Accredited Deemed to-be University) Meerut

Dr Preeti Garg an experienced academician career spanning more than 12 years in the field of Teaching, Training and Research, presently associated with NICE-School of Business Studies, Shobhit University, as an Assistant Professor. Her area of specialization is Human Resource Management, Organizational Behavior and Retail Management.

Her current area of research includes Workforce Diversity, Work-Life Balance, Emerging Trends in HR, Use of AI in HR. She is guiding many M.Phil. and Ph.D. students in the field of management. She has presented and published numerous research papers in National and International journals. She has participated in various Faculty Development Programs, International, National Conferences and Seminars. Also, an Active Review Member of the esteemed Journal of Emerging Technologies and Innovative Research, IJRAR, Shikshan- Sansodhan Research Society, Asian Journal of Education and Social Studies and many more. She holds an enriched academic career. She has also been appointed as Scientific Committee Member for International Conference on Applied Sciences, Engineering, Technology & Management organized by Crown University Int’l Chartered Inc Santa Cruz Province in Argentina, South America, partners in Ghana Benin Republic.

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