ONLINE MICRO CERTIFICATION COURSE

on

"Event Marketing"

Greetings from the NICE School of Business Studies, Shobhit Deemed University, Meerut

Shobhit Institute of Engineering & Technology, (popularly known as Shobhit Deemed University), is a NAAC Accredited, deemed to-be university established u/s 3 of UGC Act 1956. We are a research-based, industry oriented and highly ranked multidisciplinary University. Our academic programs are duly approved by UGC, and relevant statutory councils, i.e. AICTE, BCI and NCTE etc. Our strong Alumni Network, of more than 50000 graduates, extends throughout the world serving a wide spectrum of industries globally.

NICE School of Business Studies, Shobhit Deemed University, Meerut offers Online Micro-Certification Course onEvent Marketing from 26th July, 2021 to 30th July, 2021.

Duration of the course:

5 Days

Who can join :

Undergraduates, Postgraduates, Students pursuing BBA, B.Sc., BCA, B.Com, B.Tech, MBA, M.Com, Academicians, Research Scholars & Industry Professionals

Mode of Delivery :

Online

Course Starting from :

July 26, 2021

Course Completion Date :

July 30, 2021

Time :

11:00 AM - 12:00 PM (Daily)

Instructor :

Ms. Devyani

Important Note:

Free Registration | Participation Contribution: Rs.1000/- only
All Participants shall be awarded with E-Certificates on successful completion of the course.

Bank Detail:

Details for Electronic Fund Transfer from Indian Delegates:

logo

Bank Name: Union Bank of India
Branch address: Shastri Nagar, Meerut
Account Name: Shobhit Institute of Engineering & Technology
(Shobhit University)
Account Number: 496604010029158
IFSC Code: UBIN0549665

Paytm Detail:

Details for Electronic Fund Transfer from Indian Delegates:

logo

Name: Deepak Kumar Goyal
Mobile: 9927818020

Objective of the Course

The course “Event Marketing” will give the participants an insight and deep knowledge about: meaning, nature and process of event marketing along with the protocols and components. Also giving them knowledge about event marketing methodology, strategy planning, budgeting, fundraising and sponsorship.

Courses Outcome:

At the end of the course the learners will be able to:

The course “Event Marketing” will give the participants an insight and deep knowledge about: meaning, nature and process of event marketing along with the protocols and components. Also giving them knowledge about event marketing methodology, strategy planning, budgeting, fundraising and sponsorship.

Course Content

S.No.

Topics Covered

1

Event Marketing

2

Nature of Event Marketing

3

Process of Event Marketing

4

Protocols

5

Components

S.No.

Topics Covered

6

What Constitutes an Event?

7

Value of Event Marketing

8

Stages of Event Marketing

S.No.

Topics Covered

9

Critical Success Factors for Event Marketing

S.No.

Topics Covered

10

Budgeting

11

Key Success Factors for Fundraising

12

Sponsorship

13

Valedictory Session

Resource Person

award1

Ms. Devyani

Research Associate, NICE School of Business Studies
Shobhit Institute of Engineering & Technology
(A NAAC Accredited Deemed to-be University) Meerut

Ms. Devyani has 4 years of academic experience in the area of Economics and presently associated with NICE School of Business Studies, Shobhit University, as Research Associate in the area of Economics & Management. She is having 8 years of experience as a Senior Consultant of Direct Selling Companies. Also having an entrepreneurshipexperience of apparel and jewellery brands adding to her experience in marketing industry. Her educational qualifications are B.A, M.A (Economics), MBA(Marketing). Published various research papers in National & International journals. Has also presented papers in International Conferences and won awards. Attended Workshops, FDPs, Seminars and Webinars. She is currently pursuing her Ph.D in Economics.

Apply Now