Blogging Master Classes: Build a Successful Blog in 2021 and Beyond

Shobhit Institute of Engineering & Technology, (popularly known as Shobhit Deemed University), is a NAAC Accredited, deemed to-be university established u/s 3 of UGC Act 1956. We are a research-based, industry oriented and highly ranked multidisciplinary University. Our academic programs are duly approved by UGC, and relevant statutory councils, i.e. AICTE, BCI and NCTE etc. Our strong Alumni Network, of more than 50000 graduates, extends throughout the world serving a wide spectrum of industries globally.

Program Overview:

A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.

What is the purpose of a blog?

The purpose of a blog may be personal or business. As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.

So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.

The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is an effective lead generation tool. Add a great call to action (CTA) to your content, and it will convert your website traffic into high-quality leads. A blog also allows you to showcase your niche authority and build a brand.

When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence online and niche authority at the same time.

Let’s take a look at the top 6 reasons why everyone who strives to earn a living online, should have a blog:

  • Blogging is an ideal way to get free traffic from Google and the other search engines.
  • Blogging can be used to market almost anything at all from affiliate products, to ecommerce, to Amazon listings, and more.
  • User-friendly technology available today makes blogging simple, even for non-techies!
  • We can use blogging to turn our interests into profit. Almost any subject can be monetized.
  • It’s virtually free! You can build and run a successful blog on less than $10 per month.
  • A blog is an asset and can be sold on in the future.

Imagine that your work is also something you really enjoy doing. Most people only ever dream about earning a living from doing something they love. Some are using blogging to realize that dream, so why not you?

Aside from the potential of earning an ongoing income, a blog is actually an asset. Blogs can sell for 4, 5, even 6 figures.

Duration of the course:

6 days

Who can join :

Anyone who has a good writing skills and a good internet connection with a laptop can join the course.

Mode of Delivery :


Course Starting from :

19 July, 2021

Course Completion Date :

24 July, 2021

Time :

11:00 AM - 12:00 PM (Daily)

Instructor :

Dr. Mamta Bansal

Important Note:

Free Registration | Participation Contribution: Rs.1000/- only
E-Certificate of participation shall be awarded to the candidates.

Bank Detail:

Details for Electronic Fund Transfer from Indian Delegates:


Bank Name: Union Bank of India
Branch address: Shastri Nagar, Meerut
Account Name: Shobhit Institute of Engineering & Technology
(Shobhit University)
Account Number: 496604010029158
IFSC Code: UBIN0549665

Paytm Detail:

Details for Electronic Fund Transfer from Indian Delegates:


Name: Deepak Kumar Goyal
Mobile: 9927818020

Objective of the Course

Throughout the course, every step will be explained in detail using live practical demonstration. You will learn how to create posts and which types of post work best. You will learn where and how to get content and ideas for your posts. And how to optimize your posts for the search engines.

Courses Outcome:

At the end of the course the learners will be able to:

  • Create a fully-fledged blog from scratch on any subject
  • Know where and how to get great content and content idea for your blog posts
  • Create blog posts using best practices and know which types of posts work the best
  • Send high quality visitors to your blog from multiple free sources
  • Monetize your blog with high commission digital products
  • Monetize your blog with high converting tangible products
  • Monetize your blog with the Amazon Associate program
  • Set up accounts with the best affiliate networks
  • Build a list of quality email subscribers from your blog or website

Course Content


Topics Covered


  • Select a perfect niche for your blog
  • Choose a blogging platform
  • Pick a domain name
  • Get a web hosting account
  • Starting a blog
  • Select a theme and design for your blog
  • Write and publish blog content
  • Optimize your blog content for SEO


Topics Covered


  • Domain names explanation
  • Choosing the right domain extension (suffix)
  • Buying a domain name
  • 3 things to watch for when buying a domain name
  • When and how to buy a premium domain


Topics Covered


  • What is blog marketing?
  • How to create a marketing plan
  • What is content marketing?
  • How to promote a blog
  • Blog marketing tips
  • How to increase blog traffic

Resource Person


Dr. Mamta Bansal

Associate professor
Department of Compter Science & Engineering
School of Engineering
Shobhit Institute of Engineering & Technology
A NAAC Accredited Deemed to-be University) Meerut


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