“Business Research and Analytics”

The University School of Business Studies enjoys 25 years of academic legacy of NICE Management College, making it one of the oldest business schools in North India. Its excellent academic reputation, corporate relations, and global alumni network attract students from all over the country and abroad. The MBA program is approved by AICTE.

Duration of the course:

6 Days

Who can join :

Undergraduates, Postgraduates, Students pursuing BBA, B.Sc., BCA, B.Com, B.Tech, MBA, M.Com, Academicians, Research Scholars & Industry Professionals

Mode of Delivery :


Course Starting from :

June 7, 2021

Course Completion Date :

June 12, 2021

Time :

4:00 PM - 5:00 PM (Daily)

Instructor :

Prof. (Dr.) Anuj Goel

Important Note:

Free Registration | Participation Contribution: Rs.1000/- only
All Participants shall be awarded with E-Certificates on successful completion of the course.

Bank Detail:

Details for Electronic Fund Transfer from Indian Delegates:


Bank Name: Union Bank of India
Branch address: Shastri Nagar, Meerut
Account Name: Shobhit Institute of Engineering & Technology
(Shobhit University)
Account Number: 496604010029158
IFSC Code: UBIN0549665

Paytm Detail:

Details for Electronic Fund Transfer from Indian Delegates:


Name: Deepak Kumar Goyal
Mobile: 9927818020

Objective of the Course

  • To provide the basic understanding of the concept of business research.
  • To understand the practical applications of various research techniques.
  • To develop the skills for analyzing and testing the research data.

Courses Outcome:

At the end of the course the learners will be able to:

  • Understand the basic framework of research process involved in research.
  • Apply the various methods of business research in problem solving.
  • Operate the concept of statistical tools for analyzing the data.
  • Examine the various tools related to the business research.

Course Content


Topics Covered


Concept of Research, Selection and Statement of Research Problem, Steps Involved in Research Process.


Research Design: Exploratory Research Design, Descriptive Research Design and Experimental or Causal Research Design.


Sampling Design (Probability and Non-Probability Sampling Methods), Determination of Sample Size, Sampling and Non-Sampling Errors.


Topics Covered


Primary Data Collection Method (Interview Method, Observation Method, Questionnάire Method, Schedule Method).


Secondary Data Collection Method


Scales of Measurement


Hypothesis Testing- Procedure of Hypothesis Testing


Topics Covered


Application of chi-square test, Z test, t-test in testing of the hypothesis


Market Research Companies in India & Their Applications


Journal Suggestions Tools


Citation of References (APA Style Referencing)

Resource Person


Prof. (Dr) Anuj Goel

Associate Professor-NICE School of Business Studies,
Shobhit Institute of Engineering & Technology
(A NAAC Accredited Deemed to-be University) Meerut

Dr. Anuj Goel has more than 15 years of teaching experience with expertise in research methodology and marketing. As far as his qualifications are concerned he has done MBA, M.Com, M.A. (Economics), M.Phil, UGC-Net in Management and Ph.D in Commerce. He has completed his Ph.D. from Chaudhary Charan Singh University, Meerut. He has published various research papers in national and international journals. Dr. Anuj Goel has also published 13 books in the field of management. He is supervising M.Phil and Ph.D. students in the field of management. He is Co-Editor in Journal of Commerce and Trade (Double –Blind Reviewed, Refereed and Indexed International Journal).

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