shobhit university


NICE Journal of Business is a half-yearly journal, earlier published by NICE Management College, Meerut, and now being brought out by the School of Business Studies, Shobhit University, Meerut. It seeks to provide a platform to research scholars, practicing managers, and academicians in business management, commerce, economics, and allied fields, to present their research findings and share their views and experiences.

From the Editor’s Desk

Welcome to the new issue (Volume 10, Numbers 1 and 2: January–December 2015) of NICE Journal of Business. The response from the contributors and readers to the earlier issues of the journal has been very encouraging With each issue of the journal, we bring to you the latest and authoritative insights into the fascinating world of business. This combined issue contains a panorama of research papers on topics of current interest in business and management.

In this issue of the journal, we have put together eight research papers, reflecting diverse interests in the field of business. These pertain to the customer experiences in services; firm's attributes, financial performance and corporate governance in banks; influence of consumer satisfaction on their loyalty and firm's performance in on-line retailing; measuring husband-wife influence in car-purchase decisions; impact of select exogenous factors on energy, spot and future market; assessing complainant’s perception of consumer grievances-redress mechanism under the CPA; influence of children on family purchase decisions; and impact of the MNREGS on income and wage rates.

Service organisations need to understand the uniqueness of their customers and their favourable experience. Since the literature on customer experience lacks empirical support, dimensions of customer experience are yet to be ascertained. Prof. Hardeep Chahal and Kamani Dutta seek to explore the role of five dimensions of customer experience, namely, sensory experience ('sense'), affective experience ('feel'), cognitive experience ('think'), physical experience ('act'), and social identity ('relate') in creating a favourable customer experience, inrespect of the four selected services--retailing, theatres, banks, and healthcare. The study has revealed that barring the 'relate', all other dimensions—'sense', 'feel', 'think' and 'act' are significant in creating favourable customer reaction in the four services.

Prof. R. C. Dangwal and Shivangee Tiwari examine the level of corporate governance disclosure practices (CGDP) of selected banks and assess the influence of the firm’s attributes and financial performance on their CGDPI. By using the t-test and multi-variate analysis, the authors have found a significant difference in the extent of the CGDP. Their study has also revealed that the firm attributes are positively associated with the CGDI, except in the case of MBV and EPS.

The advancement of technology helps the people towards the Internet access and easy mobile apps create a strong pull for non-buyers to on-line shopping and boosting enormous growth in the e-tailing sector. Dr. H. C. Purohit seeks to assess the influence of consumer satisfaction on their loyalty in on-line retailing. Providing empirical evidence, he seeks to bridge the gap of consumer satisfaction and e-tailing service quality to win the globally-competitive market.

Car buying is a major decision in most of the middle-class families in India. Dr. Atul Dhyani and Shivendra Singh examine the involvement of husband and wife in the car purchase decision, with a sample of 600 spouses. Their study substantially support the view that, in India, there is less reliance on joint or shared decision-making and more reliance on husband-dominated decision-making.

Dr. Saif Siddiqui and Arushi Gaur discuss the change in the crude oil prices caused by foreign exchange variations which would make the Indian economy volatile. Such changes affect the investment pattern of companies, which tends to affect the stock market. It also leads to a decline in the corporate margins and influence the investment in stock market. The study reveals a long-term association among these factors, which are correlated with each other. Moreover, the exchange rate does matter in forecasting commodity prices and there is a continuous persistence of volatility.

Through a survey of complainants of consumer dispute-redress forums in selected districts of Haryana, Prof. S. K. Sinha, Prof. Ravi Kumar Gupta, and Dr. Ishwar Mittal assess the perception of complainants towards the consumer-grievance-redress mechanism, provided under the Consumer Protection Act. The complainants stressed the positive and negative aspects of consumer-dispute-redress procedure. The study has implications for policy-makers to enhance the effectiveness of the CPA and suggest amendments to improve the quality of justice.

Children play an important role in the family purchase decisions. In a descriptive study, based on a survey of parents having children in the age-group of 5-15 years, Dr. Ashutosh Kumar Singh assesses the influence of children on their parents' decision to purchase certain personal and household products. He finds that the children in joint and nuclear families exert the same influence in the purchase decision. He has made several other interesting findings.

Mr. Rajesh Kumar and Dr. S. K. Goyal assess the impact of the MGNREGS on income and wage-rates in the Mahendragarh district of Haryana. They have found that although the MGNREGS has led to the hike in wage rates for various activities, inflation of food and non-food articles purchased by rural labour have also been responsible for such hike. They suggest that the norm of the 100-day employment guarantee should be confined strictly to those months when there is no harvesting and threshing activity, so that it does not lead to any increase in the open-market wage rate.

I express my gratitude to the eminent authors for their valuable contribution to the journal. Several experts made available their time and expertise in assessing the articles and making critical comments and suggestions for improving their quality. I owe a word of thanks to each one of them.

Dr. Shobhit Kumar, Chairman, NICE Society; Kunwar Shekhar Vijendra, Chancellor; and Prof. Ranjit Singh, Pro-Vice Chancellor, Shobhit University, Meerut, have taken keen interest in this venture intended to promote and disseminate research in the vibrant field of business. I express my gratitude to all of them.


Why You Should Submit Your Research Work to Us?

Leading Journal in the Field of Business: NICE Journal of Business is now established as one of the leading academic journals on the subject. It has been accepted well among academicians as well as practitioners. In a short span of time, it has made rapid progress and has carved out its place among the reputed, peer-reviewed, business research journals published in India.

Refereed Journal: We have a rigorous peer-review process, involving a comprehensive feedback on your paper. The editorial team follows an elaborate process for selection and improvement of papers for publication. Each article passes through a blind review by two or three experts.

Wider Scope: The journal covers general management, marketing and advertising, finance and banking, organisational behaviour and human resources management, production and operations management, business environment and policy, international business, etc.

Wider Readership:

  • The journal is accessible in libraries of all reputed business schools and university departments of management, commerce, and economics. It includes quality articles of interest to a large audience in the wide field of business.
  • Besides paid subscriptions, we have exchange arrangement with more than 150 business journals, including almost all the well-known Indian journals, such as those published by IIM-A, IIM-B, IIM-C, IIM-L, IIM-I, XLRI, MDI, IMT (Ghaziabad), ASCI, IMI (New Delhi), IIFT, SRCIR, Amity Business School, BIMTEC, Asia-Pacific Institute, and FORE School of Management.

Listing: The journal has ISSN number. It is included in the Database of EBSCO Publishing, Inc. (USA), and is listed in the Cabell’s Management Directory (USA).

Other Features:

  • Each research article has an abstract, key words, introduction, survey of literature, objectives and hypotheses, research methodology, discussion and analysis, conclusion, and bibliographical references.
  • We follow the British spellings and take great care of grammar, and pattern of bibliographical citations and references, even though it is a daunting task to obtain full and precise information in some cases.
  • Its Editorial Board and Manuscript Review Board consist of eminent experts from the relevant fields, including professors from reputed universities, IIMs, and IIT-D, and vice-chancellors and directors of universities and business schools, from India and the USA, the UK, and Australia.
  • The journal has, as its Editor, a former Professor of Delhi University, who has long experience of teaching post-graduate classes and conducting and guiding research, and has a large number of publications to his credit.

Contact Details

The Editor, NICE Journal of Business School of Business Studies, Shobhit University
Modipuram, Meerut - 250 110